THE
PRESS IS BEST!
With its unrivalled
depth of circulation, The Guernsey Press and Star provides advertisers
with the best possible means to communicate messages and influence consumer
decisions.
"It
is the first choice medium for jobs, leisure and entertainment, news
about Guernsey, property information and cars for sale, according to
the NOP readership survey conducted for the newspaper in May 1999"
NOP
Consumer Media Readership Profile:
64% of
readers are A, B, C1
Age 15-24
17% 25-34 16% 35-64 46% 65+ 21%
The Guernsey
Press and Star provides an extremely attractive audience to advertisers.
Advertising is well received as part of the daily news and information
package. It is permanent and is delivered to suit the reader.
Specialist
features and pages add reader value and readers display great loyalty.
The Guernsey
Press and Star newspaper enjoys high community access, influencing key
consumer decisions: change of job, car purchase or house move, choosing
holiday destination or deciding where to eat.
Total islands
coverage is achieved with just one newspaper. The Guernsey Press and
Star has more than four times the readership of the best selling national
daily and 30% more readers than all of the dailies combined.
"The
Guernsey Press and Star is an outstanding local newspaper . . . read
by 8 out of 10 of the population."